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The site ethiopiantreasures.co.uk has the following on the web page, "Ethiopia is a land of plenty with a long and noble history giving rise to ethnic, linguistic and cultural diversity." We observed that the webpage also said " It is the only African country never to have been colonised." It also stated " It has more than 80 unique rich ethnic, cultural and linguistic groups. Ethiopian Treasures also provides an educational web directory called Subject Finder. Which allows access to high-quality web resources for academics, teachers, lectures, students, researchers and the general public categorised by subject areas across all dis." The header had Ethiopian Treasures as the highest ranking keyword. This keyword was followed by Ethiopia, Ethiopian History, and Ethiopian culture which isn't as urgent as Ethiopian Treasures. The other words the site used was Ethiopian languages. Ethiopian Religions is also included but might not be viewed by search engines.